Our Story
RIJD; an intriguing and thrilling joint venture between Ruth & Joanna Design (founder Susanne Lundberg) and Indochine Deco (founder Caroline Roth).
Susanne:
With 10 years of experience running her own furniture brand Ruth & Joanna, Susanne has a strong background within furniture design and production. She has seen many factory floors over the years, and is at her best being close to production. Her style is “maximalist meets minimalist”, which is a perfect mix of her Ukrainian and Nordic roots. Susanne got the creativity and love of creating from her grandmother Joanna. Susanne might for example be one of the best in Sweden at making gold leaf finish. But that’s another story. Susanne has lived in New York and in Australia; she loves to travel, but always finds her way home to Stockholm.
Caroline:
With 14 years abroad and many more in the advertising and fashion industry Caroline has a mental moodboard of a cultural and aesthetic connoisseur. The world was her playground when she travelled from NYC to Paris and Berlin to Tokyo for former employers such as TBWA Paris, Lancome, Publicis Paris, Ralph Lauren and Gant. Each of which gave invaluable insights of what an international luxury consumer demands. Carolines aesthetic is anti-minimalistic and international where prints are layered upon layers and there’s always a palm tree and animal print involved in her mood boards.